LWT: 1999-2002

On 12 November 1999, LWT adopted the second ITV generic look, based on the theme of hearts. LWT was the only company to drop this look on 24 March 2000, replacing it with the theme of a video wall. The first version of the ident had two problems: the colour scheme was in essence primarily red, and the soundtrack theme consisted of electronic beeps. This ident was altered from July 2000, reducing the red colour scheme and featuring a significantly remixed soundtrack, and another revision on 11 August 2001 included the new ITV1 logo and, from November that year, the itv.com website as well.

Ident (1): 1999-2002
Ident (2): 1999-2002
LWT was the only company to drop this look on 24 March 2000, replacing it with the theme of a video wall. The first version of the ident had two problems: the colour scheme was in essence primarily red, and the soundtrack theme consisted of electronic beeps. This ident was altered from July 2000, reducing the red colour scheme and featuring a significantly remixed soundtrack, and another revision on 11 August 2001 included the new ITV1 logo and, from November that year, the itv.com website as well.
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