UTV: 2001-2002
The previous 1993 UTV logo was later replaced with a similar flatter and wider logo. The “U” is rendered in yellow on a blue oblong, with the “TV” in red on a yellow oblong contained inside the blue oblong. Its first use was in UTV’s Christmas ident in 2000. On 6 January 2001, a new series of idents were launched, shot at various locations across Northern Ireland, including the Silent Valley Reservoir in County Down, Great Victoria Street in Belfast and the Hands Across the Divide sculpture at the Craigavon Bridge, Derry. This was complemented by further idents in 2002 featuring people walking towards the camera and touching the screen with their fingers to make the UTV logo appear.
