UTV: 2002-2003

n 28 October 2002, most of the regional ITV companies adopted a common look with the ITV1 brand replacing the various station logos. This was marked with a series of idents showing actors, presenters and newsreaders associated with ITV appearing in idents. At the same time, UTV decided to adopt these idents, but replaced the ITV logo with their own station logo. The soundtrack used on these idents was identical to those heard on the ITV network versions. This is the nearest that UTV had come to using identical idents to the rest of the ITV network. Around Christmas 2002, UTV broadcast a similar collection of idents showcasing their own presenting talent, shown in addition to the national idents. By early 2003, the network and local celebrity idents were phased out, and a generic ident showing the UTV logo on an animated blue background was used in all junctions.