The Lambert Report into the channel’s performance in 2002 called upon News 24 to develop a better brand of its own, to allow viewers to differentiate between itself and similar channels such as Sky News. As a direct result of this, a brand new style across all presentation for the channel launched on 8 December 2003 at 09:00. Philip Hayton and Anna Jones were the first two presenters on the set, the relaunch of which had been put back a week due to previous power disruptions at Television Centre where the channel was based. The new designs also featured a dynamic set of titles for the channel; the globe would begin spinning from where the main story was taking place, while the headline scrolled around in a ribbon; this was occasionally replaced by the BBC News logo. The titles concluded with a red globe surrounded by a red stylised clamshell and BBC News ribbons forming above the BBC News logo.
