It was announced on August 18, 2025, that CNBC would undergo a rebranding to reduce its ties to the NBC brand. The channel would retain the “CNBC” name (unlike sister network MSNBC, which underwent a more significant rebrand to “MS NOW”), but adopt a new logo excluding the NBC peacock symbol. CNBC unveiled its new logo in December 2025, which took effect on-air on December 13 2025.
