By 1985, computer graphics technology had progressed sufficiently that on 18 February the mechanical mirror globe was retired in favour of the new “Computer Originated World”, or ‘COW’, which showed a semi-transparent blue globe with golden continents and gold “BBC1”. It was created by the BBC graphics and computer departments with work starting on it in 1983, following the success of the electronic BBC2 ident and the clocks. The COW globe went down well with the public, and changed the perception of the channel. Also, for the first time, holding slides, trailers and promotions included the BBC1 golden logo, bringing the brand together. The COW globe also used the same clock face as before, with some changes.
Ident Ident with 170 Subtitles identifier Ident with 888 Subtitles identifier BBC1 Northern Ireland ident BBC1 Clock. The network BBC One clock did not have a centre dot; this was never rectified throughout the run of the clock due to an oversight, however the dot was present on regional variations. Programme slides used from 1985-1988. Programme slides used from 1988-1991. Menu designs used from 1985-1991 Programme promotion captions used from 1985-1988.
