A set of idents by Magic Light Pictures featuring various characters from Julia Donaldson and Axel Scheffler children’s books, including one featuring Harry O’Hay and Betty O’Barley from The Scarecrows’ Wedding being visited by Santa (promoting the premiere of its animated adaptation as part of BBC One’s Christmas programming), one featuring The Gruffalo, his child, and Stick Man, and another featuring Zog, Pearl, Gadabout, as well as the Witch from Room on the Broom. The Christmas tree idents, previously used in both 2020 and 2023, were again reprised to introduce the news and other programmes that were deemed too serious to be introduced by the main idents.
