A change in controller at BBC One saw the balloon globe icon become the shortest-lived ident package of the colour television era. The new controller, Lorraine Heggessey, made no secret of her hate for the Balloon idents, as she believed them to be slow, dull and boring and believed that they said nothing about a channel. Because of this opinion, she ordered a review of the current branding. Because of this review, after 39 years, the globe style was replaced on 29 March 2002 by new idents featuring a new multicultural theme. The relaunch also saw a new logo for the channel based upon that of BBC Two, though the logo was instead the BBC logo and the word “ONE” below it within a red box. The box style later became a common style for the BBC’s channels.
