Since its launch in 1982, Channel 4 has used the same logo which consists of a stylised numeral “4” made up of nine differently-shaped blocks. The original version was designed by Martin Lambie-Nairn and his partner Colin Robinson and was the first UK channel ident made using advanced computer generation (the first electronically generated ident was on BBC2 in 1979, but this was two-dimensional). It was designed in conjunction with Bo Gehring Aviation of Los Angeles and originally depicted the “4” in red, yellow, green, blue and purple. The music accompanying the ident was called “Fourscore” and was composed by David Dundas; it was later released as a single alongside a B-side, “Fourscore Two”, although neither reached the UK charts. In November 1992, “Fourscore” was replaced by new music.
Ident (1) – this ident was played in reverse as well, usually at closedown.Ident (2)Ident (3)Ident (4)Ident (5)Ident (6)Presentation
