On 3 July 2006, Channel 4 announced that FilmFour would relaunch as a free-to-air network on 23 July, as it would see its addition to Freeview, and begin to air advertisements during films. The channel would also be renamed as Film4, alongside its timeshift service and the production company. The original subscription version of FilmFour and FilmFour +1 closed for the final time on 19 July, with FilmFour Weekly also ceasing broadcast to make way for the relaunch.
