BBC Learning Zone: 1997-2015

On 6 October 1997, when the strand became separate, the station’s current identification was created, showing an oak tree and an acorn. The acorn falls from a tree, while a number of identification processes take place, including a thermal image, a database match on computer, measurements taken, newspaper archives, aerodynamic investigation, cross section, 3D image and the name in different languages before the acorn finally falls to the ground and seeds to become an oak sapling. The ident is accompanied by an updated logo featuring the BBC logo and ‘Learning Zone’ written after in capital letters. The identification was generally only used at the beginning of the strand. Links between programmes were made using programme menus and continuity voice overs. Programme menus and static information slides were made using the logo at the bottom, and an image related to the identification featuring in the background. Very few programme slides and promotions were used.