In line with the launch of the streaming service ITVX, ITVBe received a new look for the first time on 15 November 2022. The logo is now coloured peach and has the b in ‘be’ raised up higher than the rest of the letters, and uses idents that are cross-used across ITV1, ITV2, ITV3, and ITV4 with different views which reflect the channel’s image and programming output.
