On 2 September 1985, a new presentation package was launched, which saw the moon redesigned into a three-dimensional shape. It was initially used solely for regional continuity purposes, but by 1986, it became an ident in its own right. It did not appear as a pre-programme front ident on network programming from Central, however, it having only been adopted for branding network programmes in April 1988, a few months after pre-programme ITV idents were dropped. The new logo was a circle in shape, but with a curved line running down the left hand side and five horizontal lines dividing the sphere up into twelve segments. The left six segments were coloured red, orange, yellow, green, blue and purple and the whole symbol was computer animated. The symbol, nicknamed “The Aspirin”, or more popularly The Cake, would have a variety of form ups, mainly involved with bringing the segments together or applying the colour to the symbol. The soundtrack was the same composition, but played in a variety of different ways.
