Central: 1988-1998
Central also adopted the ITV 1989 generic look as another ident to use alongside the Cake. The generic ident was used in its raw form, with altered music, and as part of another ident giving greater emphasis to the cake but was dropped a year later. Between 1985 and 1997, well over 10,000 different sequences were made by Central's Presentation team in Birmingham, including break bumpers, idents, "next" animations and trail designs, which give the channel a wider range of presentation than any other British television station. The last batch of Cake idents to be created was introduced on 1 January 1997, in which the cake became more abstract with both more advanced computer graphics used and more live action models & sequences.
