ITV1 Central: 2002-2006

On 11 August 2001, the ITV1 brand was formed in which replaced the 'ITV' on the Carlton idents. As the ITV1 idents began to be used on their own more and more, and Carlton and Granada owned all the franchises in England and Wales, Carlton and Granada decided to axe regional branding, and replace it with a full-time ITV1 identity. Before regional programmes, the logo 'ITV1 Carlton' was used, until late 2003, when they were known as 'ITV1 for Central England'. The regional idents were gradually phased out, and by 2006, on most days, the only regional branding was for the regional news. In November 2006, the Central name was retired, when regional idents were axed. It would then be known as just ITV1 at all times.