During 1999, Grampian, like Scottish Television refused to use the second generic ITV identity. The company decided instead to use a new branding package based on a blue square with the words ‘Grampian TV’ in the bottom of the square. Launched on 28 February 2000, it featured various scenes of Scottish people and places up and down the country. Various scenes featured a lady horserider along a beach, a young lady and dog returning home, elderly tweed workers in the highlands, waves crashing below Dunottar Castle, a tea dance, an oil rig in the North Sea, the Grampian mountains, chefs in a restaurant kitchen and a waitress in a pub.
