HTV adopted the first ITV generic look on 1 September 1989, and it was their slanted ‘H; that appeared in their regional section of the ITV logo. Despite the video sequence being the same, there were three variations of the ident, all featuring a different lower caption; HTV, HTV Wales and HTV West. In addition, HTV also made their own variation where the HTV logo remained on-screen the whole time. The corporate idents were dropped on Thursday 31 December 1992.
