Scottish Television: 1970-1985

After the start of colour broadcasting, the lion rampant symbol was replaced within a year by a stylised 'STV' logo. The solid STV lettering would be met by an outline of the lettering and the background would turn blue once both had met, accompanied by a trumpeted fanfare. Throughout the 1970s and up until 1985, this stylised STV was used as either a static caption, or form up from a patterned design that was supposed to represent tartan. Accompanying the look was a clock against a blue background with the white STV logo forming a pattern across the screen.