ITV4 is a British free-to-air television channel. It is owned by ITV plc. The channel focuses primarily on general entertainment programming targeting a male audience, including action series and films, gameshows, reality television, and sports. It is the main linear television outlet for ITV Sport, carrying much of its football, cycling, darts, horse racing, rugby, and snooker coverage (with ITV1 used primarily for marquee events).
