Ulster Television: 1970-1980

With the imminent launch of UHF colour broadcasts, Ulster Television redesigned its first logo – the oscilloscope pattern was retained; but the dots were removed, and the lines were encased in a television-screen shape. Monochrome and colour versions of this ident were produced, the colour using a yellow logo and text on a blue background, which were adopted as the station's colour scheme. UTV's ident at this time did not animate and was not accompanied by a jingle.