UTV: 1993-1996

At 6pm on 4 June 1993, UTV officially unveiled a new logo. This consisted of an italicised Times Roman capital U forming on screen from different component parts, settling on a blue and yellow plate with "TV" written in italicised red Agency FB Font text. A new jingle was also introduced with a distinct Celtic sound. Since the start of 1993, continuity announcements and trailers referred increasingly to "UTV", and the station's news service was rebranded as UTV Live. With the new logo, the use of "Ulster Television" to identify the station was consigned to history. It also dropped ITV network promotions and introduced locally produced trails.