UKTV Gold: 2007-2008

On 4 April 2007, UKTV Gold unveiled a new on-air identity centred around a branded golden space hopper, playing to contemporary trends toward 1970s nostalgia, and emphasising the station’s re-run content. Twelve new live action idents featured the branded space hopper, either with people on them bouncing around normally serious scenes, or let loose to bounce around the natural environment, aired from 5 April 2007 to 7 October 2008.