Episode 24: Why Sky Bought ITV

Sky’s £1.6 billion acquisition of ITV’s broadcast and streaming business is more than just another corporate deal. It marks one of the biggest changes to British broadcasting in decades and raises important questions about the future of television in the streaming era. In this episode, Rob Francis explores why the deal happened, what it means for ITV, Sky and viewers, and whether this merger is the key to helping British broadcasters compete with global streaming giants, or the beginning of the end for one of the UK’s most iconic television institutions.