We are very excited to introduce you to NBC Super Channel.
Two years of research and discussion with consumers, programmers, advertisers, agencies, cable operators, and the Marcucci family have culminated in NBC the premier American broadcaster – identifying the executive European man and woman as a vital demographic group underserved by current European television channels. During this period, we developed an original mix of news, factual, and entertainment programming that builds on the existing Super Channel base and fills the perceived void. NBC Super Channel combines live and authoritative news from ITN, Financial Times TV, NBC and CNBC to provide in depth, highly produced world and business news that goes beyond the headlines to give business executives the broader perspective and deeper analysis they demand. The NBC Super Channel audience of men and women is highly discerning and intelligent with a global perspective that requires topical news and information, along with quality entertainment. With this viewer always in mind, NBC Super Channel presents a blend of programming that informs and entertains.
For business news, NBC Super Channel follows the European, American and Asian markets as each market dominates world trading at any point in the day. In this way, viewers get the most up-to-date and meaningful financial news and analysis. Coupled with world news from ITN and NBC, NBC Super Channel’s broadcast of FTTV and CNBC offers complete news and information for its targeted audience.
In addition, NBC Super Channel is programmed with a broad range of entertainment product that enhances the viewing of its audience – magazine shows, documentaries, current affairs programmes, films and sport – all suitable for our target demographic group in the home. A number of our shows are produced in-house. This is a commitment to European production which we intend to expand – not as a simple response to regulatory restraints, but out of a genuine desire to maximise our European audience.
1994 is a very exciting year for NBC Super Channel. We plan to dub and subtitle in German, Dutch and possibly French. We are expanding our original production capability. We will continue to grow our Network – already the largest pan-European service – to reach even more homes, offices and hotels. We welcome your thoughts and suggestions and look forward to working with you.
Yours sincerely,
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